12 Views From Women's Eyes, Managing the New Majority

By Laura L. Ricci with Dr. George J. Wilkerson

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Practical tips from real managers who need everyone’s best energy to compete in a diverse marketplace.

This book gives managers tools to tap the power of the new majority and retain current benefits of the organization already underway. We’re not into stereotyping; we’re into changing motivation. If you believe everyone in your organization ought to work the same way, communicate alike, and approach problems with a single mindset, this book will disturb and dismay you. But if you see value in the diversity that surely exists in your organization and you want to exploit that by applying the best abilities of everyone, you may find some helpful ideas here.

Laura L. Ricci
George J. Wilkerson
1996 Austin, Texas

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"The case for integrating diversity into our corporate culture is strong. First, the future employment base will be made up largely of minorities, including Hispanics, Asians, African-Americans and women. If a company is going to attract the best talent, it must be known that it is culturally diverse and committed to equality. Second, the American customer base is changing: more growth will come from the minority population.

Because of our changing business environment, companies that do not recognize these principles will be overshadowed by those that do. As a result, these companies will find themselves noncompetitive and ineffective in the next century. No one wants to do business with a company that discriminates."

C. Ronald Petty
The New York Times
November 16, 1996
Diversity is Good for Business